Industry Benchmark, Marking Brand
At the beginning of our starting and undertaking, Dongpeng promptly showed the slogan of "In the multifarious building ceramics, Dongpeng will take the lead." Since implementing our brand strategy, great fame of ten years has been fully loaded, and we have been highly approved by the government and the society, and have successively obtained such top honors as a China's Famous Trademark, one of China's 500 most valuable brands.
Since 2003, we have become the single brand whose sales volume is the greatest in the building ceramic industry of China for 4 years in succession, and our market share has been promoted year by year. We obtained the special honor of an "Enterprises and Institution with Independent Brand and with the Most Growth Strength in China's Industry" for the two consecutively years of 2005 and 2006.
In 2006, Dongpeng Ceramic was chosen as a "Significant Brand of China's Building Ceramic Industry", having established the leading position of Dongpeng in the building ceramic industry of China.
In 2008, Dongpeng continued to hold a "Significant Brand of China's Building Ceramic Industry", having verified the significant status of the Dongpeng brand in the industry again.
In 2009, repraised as "500 Most Valuable Brands of China" again, ranked on the 1st of building ceramics industry for its brand value at RMB 2.353 billion.
It Has Opened the Beginning of Experience Marketing
The whole life hall regards founding the spirituality space as its design idea and tells every story with products and scenes, all clearly showing its inheritance and reference to the Shiwan Ceramic Culture and Eastern Culture. From the "Rise Step by Step", "Safe and Comfortable under the Feet", "Good Weather of the Crops"...the hall makes you taste the ceramic art of a new trend of international design burnt from the Nanfeng Ancient Kiln and having Eastern characteristics the most, signifying that the enterprises of Foshan have begun to draw nutrients from local traditional culture and seek the second transition so as to reach a new level of the internationalization development of the building ceramic enterprises of China.
The innovative action of the Dongpeng Ceramic Life Experience Hall has opened the beginning of the inter-promoting relation and integration between Foshan's traditional craft culture and its modern ceramic tile industry for common development and innovation.
|China's 500 Most Valuable Brands Certificate||Label of China's 500 Most Valuable Brands|