The developing course of Dongpeng Ceramic covers its establishment period from 1972 to its continuation to hold the "Marking Brand of China's Building Ceramic Industry" in 2008, ascended "500 Most Valuable Brands of China" in the continuous 6 years from 2004, ranked at the 1st of the building ceramics industry for its brand value at RMB2.353 billion. The 30-year developing course has recorded in detail the developing history of Dongpeng Ceramic from an unknown small factory to a national wide famous brand.
Stand on Solid Ground and Tamp the Foundation
1972--Established the Civil-Administration Comprehensive Factory and mainly produced refractory bricks.
1974-- was included into the management of the Ceramic Company, with more than 100 workers.
1978--Under the leadership of ecretary Huo Song and Factory Director He Zuhui, the Dongping Ceramic Factory was established on the Dongping riverside of Shiwan Town.
1981--There were 298 workers in the Dongping Ceramic Factory, and in the same year, the Dongping Ceramic Factory amalgamates the Hardware and Mechanical Repair Plant.
1985--Under Factory Director Lin Can's leadership, the Dongping Factory introduced advanced Italian equipment to produce colored glazed procelain tile.
1985--In the appraisal through comparison on mosaic quality in the whole province, the Dongping Factory won the second place.
1989--More than 1200 workers.
1991--The Dongping Factory passed the inspection of the National Building Materials Bureau's Building Sanitary Ceramic Quality Inspection Center and obtained the title of Winning Price appraisal through comparison on quality in the light industry, a ministry-level award and the title of product quality award from the province, and allocated a 1200T-grade press.
Riding the Crest of Fortune and Being Unexpectedly Rescued from Desperate Situation
1991-- Set up the Foshan Shiwan Dongpeng Ceramic Group Company, which consisted of the Foshan Shiwan Dongping Ceramic Factory, Foshan Shiwan Dongping Decoration Brick Factory, etc. The main products included ceramic mosaic tiles, wall and floor ceramic tile and glazed tiles.
1994--The Shiwan Dongping Ceramic Group Company changed from its original one-level-corporation organizational system into a two-level-corporation organizational system, including such five enterprises as the Dongping Ceramic General Factory (the original Shiwan Dongping Ceramic Factory) of the Foshan Shiwan Dongping Ceramic Group Company, Foshan Shiwan Dongping Decoration Brick Factory (the original Dongping Decoration Brick Factory), etc.
1994--The Dongping Ceramic General Factory of the Dongping Group Company was flooded and suffered heavy losses.
1994--The Foshan Dongping Ceramic General Factory of the Shiwan Dongping Ceramic Group Company invested to establish the Foshan Leqi Sanitary Ware Co.,Ltd.
Sizing up the Situation and Selecting Good Opportunities for Action
1996--Prepared setting the Foshan Shiwan Dongpeng Ceramic Group Co.,Ltd.
1997--The Foshan Shiwan Dongpeng Ceramic Group Co.,Ltd. was established formally. The members included the five enterprises of the Foshan Shiwan Dongping Ceramic General Factories, Foshan Leqi Sanitary Ware Co.,Ltd, etc.
1999--Leased the Ruilong Sanitary Ware Co.,Ltd.
2000--Leased the Garden Factory, and on July 12, 2000, leased the Zhangcha Yuefeng Decoration Brick Factory. The Dongpeng Group successed in its transformation of ownership.
2001--The whole of the Foshan Shiwan Dongpeng Ceramic Group Co.,Ltd was changed into the Guangdong Dongpeng Ceramic Co.,Ltd, and at a bound, became a provincial-level enterprise, with three major brands under it, Dongpeng Ceramic, Dongpeng Sanitary Ware and Kito.
2001--In 2001, took the lead to implement an experiential marketing in the building ceramics industry and create an industrial residential cultural Plaza.
2001--In 2001, earliest introduced the total customer service system TCS, advocated the serving concept of "where there is sunshine, where is the service sent by Dongpeng".
Advancing with the Times and Self-Transcending
2002--Dongpeng implemented a divisional system in an all-round way and set up 3 divisions involving ceramic tiles, Kito and international trade, and the enterprise started to enter high-speed development.
2004--Kito succeed in its transformation of ownership, marking the generation of Dongpeng's new operation mode.
2004--Qingyuan Dongpeng was put into operation officially, indicating that the expansionism of Dongpeng had succeed.
2005--The brand of "Dongpeng" was regarded as a "China's Famous Trade Mark" by the State Trademark Bureau.
2006--Dongpeng was chosen as one of the "Significant Brand of China's Building Ceramic Industry".
2006--Dongpeng put out such innovative products as Carrara, Travertine, Nature Stone, etc. leading the new trend of the vitrified tiles.
2006--Dongpeng won a bid for 9 large Olympic venues such as Velodrome, Softball Field, Sail Boat Field, Flying Disk Field, etc. making contributions to the Olympic Games.
2006--Dongpeng proposed a development plan for three years, "Transfer the Tendency in 2006, show the Sword in 2007 and Soar in 2008".
2007--The Second Dongpeng Cup for China Interior Design Grand Prix lowered its curtain satisfactorily, as the tour of appreciation of works of art by 1,000 famous designers was successful.
2007--The Dongpeng Ceramic Life Experience Hall opened grandly and gained the laudatory title of China's First Building Ceramic Hall".
2007--European Dongpeng opened grandly in the Italian famous ceramic producing area of Sa Thoreau. signifying that the national independent brand of China's building ceramics industry had gone abroad officially to participate in the international competition with its own capability.
2007--The ceramics cultural festival of Dongpeng Ceramic, "Inebriating China". was launched in nearly 100 cities of China, promoting the inheritance and carrying forward of China's ceramic culture.
2008--The Dongpeng Nafuna Travertine succeed in appearing on the market, and Dongpeng gained the respect of the world with its "Created in China".
2008--Dongpeng continued to hold a "Significant Brand of China's Building Ceramic Industry".
2009--In 2009, turning the crisis to opportunities, Fengcheng Dongpeng production base ignited, and Pinifanina listed in the globe.
2009--In 2009, repraised as "500 Most Valuable Brands of China" again, ranked on the 1st of building ceramics industry for its brand value at RMB23.53 billion.